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A Blueprint to Jump-Start Your Content Marketing Strategy
In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your...
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7 Questions to Help You Determine the Best Business Strategy to Scale Your...
The whole idea of this process is to help you intelligently iterate your business strategy until you find the right formula that works, at which point you feed that strategy with focused energy and...
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Transforming the business through social tools | McKinsey & Company
The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools has plateaued, companies can do more to measure and...
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Why diversity matters | McKinsey & Company
New research makes it increasingly clear that companies with more diverse workforces perform better financially. A McKinsey & Company article.Foglino's insight:Diversity in all its aspects has...
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The 7 Biggest Mistakes You Can Make as a Leader
Everyone makes mistakes, but leaders are held accountable to a much higher standard for their mistakes. Avoid the following seven common mistakes made by leaders.Foglino's insight:No one can avoid...
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7 Key Steps to a Growth Strategy for Your Company That Works Immediately -...
If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.Foglino's insight:We are all looking for growth. The question is...
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What Is Strategy?
This article has benefited greatly from the assistance of many individuals and companies. The author gives special thanks to Jan Rivkin, the coauthor of a related paper.Foglino's insight:Operational...
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Blue Ocean Strategy
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.Foglino's insight:Blue Ocean Strategy is gaining...
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The EY 7 drivers of growth
EY has developed 7 drivers of growth to help you gain a broader focus to accelerate growth, create long-term customer value and establish a competitive advantage.Foglino's insight:How to create a...
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Leadership in the Moment of Decision
Leaders collect vast amounts of knowledge, but if there is one area of expertise they must develop, it is the art of making the judgment call. Decision-making doesn’t come from models, it comes from...
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The Key to Becoming a Strategy-Minded Executive - Wall Street Journal
Insead’s Herminia Ibarra on four crucial steps corporate leaders can follow to think—and act—more broadly.Foglino's insight:Defining the right strategy is more important than ever. Executives have got...
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Sir Richard Branson: The importance of digital skills for SMEs
Sir Richard Branson: The importance of digital skills for SMEs - Technology must be embraced by all small business owners and put at the heart of everything they do, regardless of the industry they...
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Big data is a competitive advantage companies can no longer ignore | ZDNet
Experts explain how falling costs, easier collection methods, and better analytic tools are making big data a true competitive for companies big and small.Foglino's insight:Big data is becoming a very...
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4 Essential Qualities Of Leadership - TalentCulture
Leadership is a personal quality and behavior, not a role or title. And it’s an increasingly important capability as enterprise diversity and distances between people increase.Foglino's...
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The Competitive Advantage of Nations: M. Porter’s Approach to Globalization
The Competitive Advantage of Nations: M. Porter’s Approach to Globalization - http://t.co/3xxpkUrvIrhttp://t.co/O0nQPDph1bFoglino's insight:This could be a tool for a new approach to competitive...
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Why Strategy Execution Unravels—and What to Do About It
Focus on coordinating across silos and adapting to change on the front lines.Foglino's insight:The most difficcult task is to translate strategy intto results.Executional excellence is becoming aa key...
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Few Companies Actually Succeed at Going Global
Research shows the odds are stacked against you.Foglino's insight:It is essential to analyze where resources should be invested for optimal growth and net profitSee it on Scoop.it, via strategy &...
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3 Small-Business Owners Reveal Their Competitive Intelligence Tactics
These successful business owners share how they glean competitive intelligence, and reveal when it's better to just forget about the other guy and pursue your own strategy.Foglino's...
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5 Steps to a Powerful Digital Marketing Strategy - Digital Marketing Institute
46% of brands don't have a digital marketing strategy, according to a study conducted by Smart Insights. But if your business doesn't have a clearly defined plan it risks staying "stuck".Foglino's...
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The Most Productive Ways to Disagree Across Cultures
Li Shen, a young Chinese manager who eagerly accepted a job as a marketing manager for L’Oreal after doing her MBA in Europe found herself working at the company’s Shanghai office.Foglino's...
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